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Ron Kalb
Blues lover whose marketing career spans two centuries ...
About Me
Ron Kalb has more than 35 years of public relations experience, most at blue-chip agencies serving high-profile clients. He has set strategies and guided implementation for wide-ranging marketing programs for companies serving the technology, healthcare, consumer and business-to-business markets. Throughout his career he has maintained professional relationships with leading journalists who cover business and technology. As a result, Kalb garnered major coverage in Time, Newsweek, U.S. News & World Report, Wall Street Journal, USA Today, New York Times, Boston Globe, L.A. Times, Washington Post and many others. He has placed clients on all major networks and cable news shows, including a rare positive piece on “60 Minutes.” Kalb was director of public information at Nevada’s Desert Research Institute where he revamped the media strategy of the prestigious environmental lab. While a partner at A&R Partners, Kalb established Digital Video Recorders—DVRs—as “the next big thing” in consumer electronics, propelling ReplayTV from start-up to industry leader. He ran the technology practice in Burson-Marsteller's San Francisco office and was general manager of Porter Novelli's San Francisco office. During more than a decade with these global firms, he handled media relations for Sprint, ran the Small Business Alliance for Bank of America and launched Revo, the world’s first high-tech sunglasses. He also handled media relations for Memorex consumer products and business press relations for the Levi Strauss Dockers brand. Other clients include CooperVision, Genentech, Hewlett-Packard, LifeScan and Syntex. Kalb was deputy director of public affairs at Lawrence Livermore Laboratory, where he spent six years honing crisis-response strategies. He is an accomplished writer, editor and trainer who has given course work on interacting with news media, writing effectively and positioning products. Kalb taught high school English and journalism for a decade and developed curriculum for “The Poetry of the Blues,” in the early 1970s, one of the first such classes in U.S. secondary education. He holds a degree in English and political science from San Francisco State University and pursued graduate studies in communications at San Jose State University.
My ArticlesMy Jazz Story
My House Concert Story
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My Favorite Local Jazz Venues & Festivals
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